Pinterest Business Upload. Do I Start With My Board or a Pin?

April 15, 2022 Post a Comment

Are yous currently just using Pinterest to plan your dream vacation or detect delicious-looking baked goods to endeavour — or are y'all using Pinterest for concern? If you aren't doing the latter yet, it might be fourth dimension to consider getting your brand on this visual platform.

Pinterest offers businesses of all sizes a unique way to market themselves — equally a visual search engine, Pinterest is great for exposing new potential customers to your brand.

That's because Pinners come to the platform for inspiration. They want to attempt new things, discover new ideas, notice great recipes, and often, get inspired to make their adjacent purchase.

This article volition cover all the Pinterest marketing basics to go y'all started including:

What is Pinterest marketing?
How to use Pinterest for business concern
How to set up a Pinterest business concern account
Important lingo y'all should know that volition help your Pinterest marketing strategy
How to utilise Pinterest with Hootsuite

Let'southward become started.

Bonus: Download your free pack of five customizable Pinterest templates now. Save time and easily promote your brand with professional designs.

What is Pinterest marketing?

Pinterest marketing is a set of tactics that incorporate Pinterest into your concern's bigger social media marketing strategy to achieve new audiences and abound sensation for your brands and products.

According to Pinterest Business concern, social media marketers turn to the platform to:

Attain a new audience and grow an online presence.
Drive more traffic to the business's website or online store.
Encourage conversions like newsletter sign-ups, ticket sales or purchases.

In other words, using Pinterest for business organisation tin can assistance your brand reach a lot of people and brand money.

As of 2021, Pinterest is the 14th largest social network in the earth with 459 million active users each calendar month.

Source: The Global State of Digital 2021

And its advertisement reach is impressive:

Source: The Global Land of Digital 2021

In fact, 80% of weekly Pinners have discovered a new brand or product on Pinterest. And Pinterest statistics show that both the number of Pinners and boards created, is increasing year over year.

This platform tin be particularly benign if your concern targets the aforementioned demographic that loves and uses Pinterest. The platform has historically attracted women and people who want to store or start a new project. As of 2021, it's becoming increasingly more popular with men and Gen Z-ers.

Source: Pinterest Business

Pinterest is likewise popular amid people looking for positive inspiration — it'due south not the platform for FOMO or controversial back-and-forths.

Now that yous know what Pinterest marketing is, time to move on to how you can market your business on Pinterest. Keep reading for 8 actionable tips.

How to use Pinterest for business concern: 8 tips and tricks

1. Create a Pinterest marketing strategy

Just as you would with any other social media channel, start by drawing out a social media strategy for Pinterest — don't only bound right in.

Creating a Pinterest marketing strategy ways:

Setting SMART goals (Specific, Measurable, Attainable, Relevant and Time-bound). On top of gaining a post-obit on Pinterest, do you lot hope the platform volition bulldoze traffic to your website, increase sales for a specific product or drive sign-ups for an effect?
Learning about the full general Pinterest audience and the demographic that is nearly likely to utilise this aqueduct.
Learning well-nigh your brand's specific Pinterest target audience.
Considering what your competitors are doing on this social media platform.
Planning and incorporating on-make content for Pinterest into your social media content calendar.

Once you've set a clear strategy, you lot can begin working toward your goals.

ii. Pin engaging, captivating content

Pinterest is a visual platform, then effectively using it for business means producing loftier-quality, engaging visual content to share.

Then, what makes a captivating Pin?

Vertical imagery. Data shows 82% of users scan Pinterest on mobile. Shoot for a 2:3 aspect ratio to avert ending up with awkwardly cropped images.
Consider your image and video quality. You want to avoid pixelation, then aim for the highest quality prototype and video that Pinterest recommends.
Descriptive re-create. Good descriptions can help you better SEO, add context to your images, and encourage users to click on links.
Text overlay. Consider including a headline that reinforces your visual message.
Tasteful branding. If it makes sense for your make and corresponds to your Pinterest marketing strategy, incorporate your logo in your Pins so your brand doesn't get lost in the Repin shuffle.
Brand sure your links work. Cleaved links won't help your brand! Brand sure the link with your Pin won't get to a 404 and that it loads apace to requite Pinners the best user experience.

Finally, be consequent! Consequent, daily Pinning is more than constructive than creating a lath and filling it up at once. And Pinning regularly ensures your content will reach a wider audience.

Using Hootsuite to schedule Pins volition help your make stay on top of your content agenda. (Learn more about how to employ Pinterest with Hootsuite below.)

3. Attempt dissimilar Pin formats

Pinterest is an image-sharing platform, only it'south not just nearly photos.

Mix it upward! Pin a video encouraging Pinners to shop at your east-commerce store or try calculation multiple photos to a Pin to create a carousel.

For instance, Nike uses video to promote its products:

And carousels to show a variety of products in one Pin:

Merely even though 80% of Pinners discover a new brand or product on Pinterest, think beyond shopping and explicitly promoting your brand.

Pinners also come to the platform for inspiration, with 85% of Pinners maxim they come to Pinterest to start a new project. Consider also posting how-to Pins or inspiration boards to provide your audience with fun and valuable content.

For case, Nespresso pins step-past-step content to engage Pinners with its brand:

4. Carefully plan your boards

As 97% of Pinterest searches are unbranded, your brand'southward boards can help achieve new Pinners interested in specific topics or learning specific things.

For instance, Oreo's boards include Pins with inspiration for upcoming seasonal holidays — like its Chilling Sugariness Halloween board and Holidays with Oreo board — too as recipe ideas, similar its Oreo Cupcakes and Oreo Cookie Balls board.

In other words, the brand skillfully mixes useful, engaging and inspiring content boards with boards that are more promotional:

And Aveeno has boards for their own products, like Aveeno Body and Sun Care boards:

But the brand also has other boards, like the Globe Day board that includes Pins indirectly showcasing the brand while showing an agreement of what their audition values and supports.

5. Optimize your Pins for SEO

Pinterest is a search engine, so brand sure your business organization'south Pins are easy to find in a search! Include keywords in your Pins' descriptions, on boards and in hashtags.

Rich Pins, designed to pin new content from your business organization's website while avoiding indistinguishable content will also boost your brand's Pinterest SEO.

Find more SEO tips — and the superlative 100 Pinterest keywords— in this article.

6. Endeavour out dissimilar Pinterest ads

Another effective fashion to market your business concern on Pinterest is with ads. Pinterest allows advertisers to target ads effectually keywords, interests, location, age and other metrics and categories.

And detailed audience targeting lets advertisers reach specific groups of Pinterest users, including:

People who have visited your website.
People who have engaged with your Pins.
People who have engaged with similar content on the platform.
A custom list, such as your newsletter subscribers.

From video ads to collections to promoted Pins, there is a range of advertizement types bachelor on Pinterest. Learn everything y'all need to know nigh Pinterest advertising here.

seven. Track the metrics

A successful Pinterest marketing strategy is information-driven. In other words, tracking, measuring and analyzing primal Pinterest metrics and audition behavior helps social media managers come across what content performs all-time and what content is a little less engaging.

Nosotros let yous know which metrics you should be tracking and which tools you tin can use to monitor them here.

8. Promote your Pinterest profile

Finally, make sure your loyal followers from other platforms know you're as well agile on Pinterest. Promote your Pinterest profile:

Past linking to your Pinterest profile on your company website.
Including the link in your email signature.
Cantankerous-promoting your Pinterest business organisation business relationship on your business organization's other social channels.
Sharing the news of the Pinterest profile in a visitor newsletter.

How to set upwardly a Pinterest business account

When using Pinterest for concern, you lot want to make sure you've created a Pinterest business organization business relationship and aren't but using a personal account. That'south because a business organisation account allows your brand to:

Access analytics to monitor and measure your Pinterest marketing strategy.
Run a broad variety of Pinterest ads.
Set a Shop tab.

Hither, we walk you through the steps to setting up your brand'southward Pinterest business account.

How to gear up upwards an account if y'all've never used Pinterest earlier

Stride ane: Starting time by creating a new account

Get to pinterest.com and click Sign upwards.

Footstep 2: Navigate to the lesser of the pop-upwards

And click Get started hither!

Step 3: Fill up in your details

Add together your professional email and your historic period, and create a secure password. Make sure the email yous're adding isn't connected to whatever other Pinterest account. So, click Create account.

Stride 4: Fill out the fields to build your business profile

You'll be asked to add your business's name, linguistic communication and location. Then, click Next.

Footstep 5: Describe your business

Choose the description that best fits what your business does and add a link to your website.

Now you're ready to kickoff Pinning and running ads!

How to ready an account if you lot have a private Pinterest contour

Pace 1: Log into your personal Pinterest account and navigate to Settings

Get here by clicking on the final button (a simple arrow icon) in the tiptop right mitt menu. This opens a drop-downwardly carte du jour. And then, click Settings.

Step 2: Select Business relationship Settings in the left paw carte du jour

Step 3: Scroll down to Account Changes

And click Catechumen business relationship under the Catechumen to a business account section.

Step four: Fill up out your business organisation data

You'll exist asked to add your business's proper noun, linguistic communication and location. You'll also choose the description that all-time fits what your business does and add a link to your website.

Another selection is to link a Pinterest business account to your already-existing personal account. To do that, only click Add an account after navigating to settings while logged into your personal account:

Click Create under Create a complimentary business account:

After creating a linked Pinterest business account, follow the same steps as above: add your concern'southward name, linguistic communication, location, concern description and a link to your website.

Whichever method is right for your make, in one case you're prepare with a Pinterest business account, you're prepare to start marketing on Pinterest!

Important Pinterest for business terms you should know

Like every social media site, Pinterest has its own lingo you lot should familiarize yourself with to set yourself upwardly for success. To help y'all out, here'due south a glossary.

Pins and Pin formats

Pinner

LinkedIn has members. Snapchat users are Snapchatters. And Pinterest has Pinners. In other words, a Pinner is the branded term for a person who uses Pinterest.

Pins

A Pin is a primary post published on Pinterest. Pins include images or videos and can link back to an original source, much like a website bookmark.

Promoted Pins

Promoted Pins are a kind of Pinterest advertising. They are Pins that companies accept paid to promote then that more Pinners are likely to come across them. These Pins announced in the habitation feed, category feed and search results, and include a "Promoted" label.

Promoted video Pins, carousels, and app Pins are too bachelor. Learn more about Pinterest ad options here.

Repins

Think of a Repin as a share on Facebook or a Retweet on Twitter. A Repin is when someone Pins a post they like (but that they didn't create) to one of their boards.

Rich Pins

Rich Pins automatically pull more than data from your website to the Pivot. The point is to provide more information, such equally product availability and up-to-engagement pricing. Rich Pins are available in three formats: Product Rich Pins, Recipe Rich Pins and Article Rich Pins.

Video Pins

These are much similar regular Pins, but instead of a static photograph, they characteristic a video that loops.

Carousel Pins

Instead of just one prototype, carousel Pins characteristic multiple images. Upward to v images can be added to a carousel Pin.

Collections Pins

This Pin format makes information technology easier for Pinners to shop for similar products. When a Pinner clicks on the magnifying glass in the bottom right corner of a Collections Pin, white dots will appear.

Idea Pins

This is a new Pivot format that isn't widely bachelor nonetheless. Idea Pins tin can be used to promote your make in a new style, by customizing the colors and fonts in your Pin, creating step-by-step guides or curating collections.

Try on product Pins

This is another new Pin format that isn't widely bachelor yet. Attempt on Pins use augmented reality (AR filters), allowing Pinners to nearly "endeavor on" products they encounter on Pinterest using the Pinterest Lens.

Boards and Board types

Boards

Think of Pinterest boards as digital mood boards. Use boards to save, collect and organize your Pins. Many use boards to group Pins according to a certain theme or topic. For instance, y'all might create a board around the planning of a production launch consequence, for seasonal content, or for wedding ceremony inspiration.

Grouping boards

Group boards are the same as regular boards, except more than than one person can add content. This format is ideal for marketers looking to share ideas or plans with their team, as anyone can contribute.

Underground boards

A secret lath can only be seen by its creator and invited collaborators. When you lot create ane, you'll run across a lock symbol beside the board proper noun. These are useful for planning y'all don't want to be public — surreptitious boards won't appear in the home feed, in search, or anywhere publicly on Pinterest.

Protected boards

Similar to secret boards, protected boards live at the lesser of your Pinterest profile and simply you can see them. All the same, the Pins on these protected boards can be seen across Pinterest if a Pinner has a direct link.

Full general Pinterest terms

Audition Insights

Pinterest business organization accounts accept access to important metrics and analytics via Audience Insights. Acquire more almost how to use Pinterest analytics and what platform-specific metrics you should be tracking.

Pinterest Lens

This augmented reality tool is bachelor on mobile devices only. Pinterest Lens is a camera tool that lets users accept a picture of something — like a product or a Pincode — and then they tin discover related content on Pinterest.

Pincodes

Pincodes are essentially QR codes. These codes tin can be placed on difficult copies of marketing fabric (like a business card or a press release) and scanned using Pinterest Lens — the codes and so link back to a Pinterest board or contour.

How to use Pinterest with Hootsuite

Hootsuite allows you to streamline your Pinterest marketing efforts, work on social media marketing as a team and handle all of your social accounts (across platforms) from i dashboard.

Here'south how Hootsuite's integration with Pinterest can aid you salve time and effortlessly add together Pinterest to your social media strategy.

How Hootsuite can help your Pinterest marketing strategy
Using Pinterest volition help you and your business by:

Saving time. Hootsuite allows yous to create and schedule Pins. You lot tin also post the content to multiple accounts at the aforementioned time.
Improving teamwork. With Hootsuite, y'all can brand certain that content is created consistently, regardless of which team member is doing the work. Do this by setting up an approval workflow in Hootsuite and using the dashboard's collaboration tools.
Making it easier to manage multiple channels. The scheduling feature ensures your Pinterest marketing strategy aligns seamlessly with all of the other social platforms your brand is using including Facebook, Instagram, LinkedIn, YouTube, and Twitter.

How to start using Pinterest with Hootsuite

Step i: Connect your Pinterest business account to Hootsuite

Brand sure you're logged into your Pinterest concern business relationship. And then, click Add social network:

Select Pinterest as the network you want to add to Hootsuite:

And authorize it past clicking Requite access.

Pace 2: Create your first post

Hover over the Composer icon and select Pin.

Footstep iii: Select a board for your Pin

You lot don't take to option just one — yous publish the Pivot to multiple boards.

Pace 4: Upload your media files

Upload your prototype (and edit it, if you lot'd like), add a link to the website and blazon any text for additional context about your Pin.

Footstep 5: Pick a fourth dimension for the Pivot to exist published

Click Mail now to publish the Pin immediately. Or, click on the pointer for more publishing options:

Stride 6: When scheduling for later, select your publishing day and time

So, click Done.

For more data on how to publish posts to Pinterest using Hootsuite, bank check out this video:

Salvage time managing your Pinterest presence using Hootsuite. From a unmarried dashboard, yous can etch, schedule and publish Pins, create new boards, Pivot to multiple boards at once, and run all your other social media profiles. Try it free today.

Get Started

Schedule Pins and track their performance alongside your other social networks—all in the same easy-to-use dashboard.

Try Hootsuite

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Source: https://blog.hootsuite.com/how-to-use-pinterest-for-business/